Empowering connected homes: How customer experience determines success

In the age of digital dependency, keeping homes connected is fundamental to daily life, driven by the demand for uninterrupted, high-speed internet services that keep households online and engaged. From streaming entertainment and working remotely to video calls and online learning, connectivity has become the lifeline of the modern home.   Companies that prioritise exceptional… Continue reading Empowering connected homes: How customer experience determines success

Why human expertise still matters in an AI-driven customer experience world.

As technology continues to revolutionise the customer experience landscape, one thing remains constant: the need for empathetic, expert human problem-solvers in building customer trust and loyalty. While AI-powered tools like the popular consumer-facing ChatGPT are becoming increasingly skilled at mimicking human interactions, the value of AI software in the CX sector is tempered by a… Continue reading Why human expertise still matters in an AI-driven customer experience world.