Impact Sourcing.

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Ignition CX
About Us
Ignition CX

Jobs, Hope and Community Development in South Africa.

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With an official unemployment rate of around 33%, particularly among youth, South Africa has an urgent need for inclusive and sustainable job creation. Ignition, as one of South Africa’s leading customer service and technology businesses, has embraced impact sourcing as a means of addressing historical and current social inequalities, the chronic unemployment rate and the associated social issues.

Ignition’s approach to
Impact Sourcing

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Impact sourcing is not about ticking boxes – it is about realising potential and changing lives. It is about identifying communities where a difference can be made, recruiting employees with potential, training those employees and giving them growth prospects and assistance in career progression.

Impact Sourcing is a major buzzword in business today, but at Ignition it is much more than that – it is the way we have been building communities as Ignition itself has grown for over 20 years. We have recognised that it is a valuable tool for creating positive social impact and empowering South Africa’s workforce.

By providing employment opportunities in regions where traditional jobs are scarce, it has the potential to make a real difference in the lives of workers and their families. With the right support and investment from Ignition and our business partners, impact sourcing has the potential to be a key driver of sustainable economic growth and development in South Africa.

South Africa has an urgent need for the type of inclusive and sustainable job creation that impact sourcing embodies. In numerous South African communities, it is estimated that a single employed person supports 5-6 family members, multiplying the benefits of employment by a significant factor.

Many South African communities are largely isolated from the formal economy – the high unemployment rates are coupled with low earning power to create high levels of entrenched poverty. Impact sourcing directly benefits these communities by employing more people and giving them higher earning power as well as future prospects.

Impact Sourcing
Ignition CX

The Activate Programme.

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No experience? No problem!

An important pillar in Ignition’s approach to Impact Sourcing, the Activate Programme has been specifically developed to empower unemployed youth with high potential but no work experience.

Activate is unique in the contact centre industry in that in just six weeks it gives graduates the skills, knowledge and experience they need to successfully begin their careers in the competitive contact centre industry. Trainees receive two weeks of theoretical classroom education followed by four weeks of practical learning and on-the-job training.