Sales.
We are built to grow your business, converting demand into revenue across every service and channel.
Personalised Sales Strategies That Boost Your Revenue.
We design sales strategies that move your bottom line, and our sales experts put them into practice to expand your customer base and protect your brand value on every interaction. Where we drive the growth, we are happy to put our fee on the outcome.
Pre-Sales Engagement
The journey starts well before the first purchase. We use predictive analytics and market insight to understand customer needs and intent, so we can target the right offer to the right customer at the right time.
Customer Acquisition
Our data-driven approach identifies the right prospects and tailors the sale to them. We combine data analytics, our AI platform and skilled sales expertise, with a propensity-to-buy model that has more than doubled conversion and nearly halved acquisition cost for clients.
Brand and Non-Brand Sales
For brand sales, we engage your existing customers to lift retention, engagement and satisfaction, and to grow revenue from the base you already own.
For non-brand sales, our digital marketplaces generate net-new demand, winning new customers and additional revenue for your brand without cannibalising your existing channels.
An Integrated Partnership
We take a multifaceted approach, integrating data intelligence, technology, digital assets and human expertise. Acquisition is structured to reinforce your sales strategy and accelerate growth, on the commercial model that fits the work.
Data-Driven Approach
Our strategy is built on data. We identify the trends and behaviours in your market, clean and reconfigure your data to guarantee its integrity, and convert it into actionable insight into your customers’ buying journeys, so every decision is informed.
Technological Innovation
We use AI, machine learning and automation to sharpen every stage of the sale. Our proprietary CX platform gives a unified view of customer interactions across channels, and predictive modelling keeps you ahead of shifting demand.
Digital Asset Management
An impactful online presence matters. We create and manage the digital assets that engage your audience, from websites to mobile apps, and use social and content to optimise visibility and lead generation.
Skilled Sales Experts
We recruit top talent and train them to be better, with an AI-enabled recruitment engine that finds better candidates faster. Our globally distributed teams support your customers around the clock with a consistent, positive brand experience, across geographies, cultures and international regulations. Every interaction is an opportunity to grow, and we optimise every one.
Value Added Service Products
The best product gives customers exactly what they need, when they need it. Through direct engagement with millions of customers, we have identified, built and made available products that solve real needs, adding revenue and value for our partners and their customers.
Shared Revenue
When we work with you on acquisition or retention, our value-added services can add to customer lifetime value through a shared-revenue model, with no risk to you.
Rewards Programmes
From a custom-branded mobile service using free minutes and data, to bespoke home services, our products add significant value through your rewards platform.
White-labelled Solutions
Our products can be fully white-labelled and positioned as your own value-added service, run end-to-end by Ignition, including customer service, payments and fulfilment.
Frequently Asked Questions
End-to-end outsourced sales, from lead vetting and pre-sales through customer acquisition, cross-sell, upsell and retention – across both branded and non-branded campaigns.
We pair skilled sales agents with data science and AI propensity-to-buy modelling to target the right customers with the right offer – one campaign delivered a 101% increase in conversion and a 44% reduction in cost of acquisition.
For selected campaigns we operate risk-share or pay-for-performance models, for example, being paid only on successful outcomes.
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