Success Story:
US Online Energy Marketplace.
Texas is the largest deregulated electricity market in the US. Every sale is contested on price against dozens of suppliers, and Public Utility Commission rules govern disclosure, consent and enrolment. Scale had to come with zero compliance failures.
Services: Sales & customer acquisition
Channels: Voice
The approach and solution.
Over three years we handled 344,256 calls, generating 117,200 sales at 115% of target, while holding compliance in a tightly regulated market.
The Solutions Implemented
at scale
We recruited at scale, growing headcount without diluting quality.
& incentives
We tied sales performance to individual bonuses, measured daily.
learning
We rebuilt the client's learning material so agents land a regulated message accurately, first time.
accountability
We added strict QA follow-up and accountability, so compliance held as we scaled.
The Results.
Over three years, Ignition delivered an average 34% core sales conversion rate and 115% of sales target, a partnership that has delivered sustained, profitable growth.
34% average sales conversion rate.
115% of sales target.
344,256 calls generating 117,200 sales.
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