Success Story:
Satellite Television Service Provider.
Ignition’s strategic partnership with this major satellite television service presents a customer-centric solution that changes the distribution landscape forever. After partnering on a few tactical campaigns, Ignition identified some challenges in their decoder distribution model.
Success Stories
The approach and solution.
Their market was limited to customers purchasing decoders upfront. Their distribution partners were limited to retailers who were selling decoders face-to-face. Their retailers had no presence in rural areas, so potential subscribers were unable to purchase decoders. Their offer excluded installation vouchers, so customers had to pay an additional amount for installation.
The Solutions Implemented
1.
Finance
We finance a deal where decoders and installation can be paid off over 24 months.
2.
Outbound calling capabilities
We capitalise on our national outbound calling capabilities.
3.
Data
analysis
analysis
We analyse data to profile the target market.
4.
Logistics
capabilities
capabilities
We utilise our logistic capabilities to deliver decoders to customers' front doors.
5.
Installation
We arrange and manage the installation process.
6.
Billing
and collection
and collection
We bill and collect customer payments.
“Ignition has been a key distribution partner to us for the past 6 years and a preferred go-to-market partner for some of our upgrade strategies. I have strong confidence in recommending the Ignition team.”
Executive Head: Commercial Sales, Major Satellite Television Service
The Results.
Subsequently our partner has replicated the model and launched its own internal offer, which is now sold in conjunction with Ignition’s deal. Due to its success, the campaign has scaled from 15 to 200 agents.
1.
250 000+ decoders sold
2.
R1 billion worth of sales and subscriptions in 8 years
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