Success Story:
Africa's Largest Bank.
The approach and solution.
The Solutions Implemented
platform
Ignition’s machine learning computer platforms were used for both first-party and third party data points.
analysis
We analysed data to profile the target market.
The right customers were engaged with in the right way, at the right time.
marketing
Marketing was targeted with suitable value propositions to the relevant customers.
Client CEO
The Results.
The client’s key objectives were met, with significant reductions in churn. As a result, the FTE on this campaign scaled from 15 to 150 over an 18-month period.
By deploying these techniques, we were able to build trust with our partners customers through our contact centre.
This trust led to a greater understanding of customer pain points, allowing us to propose a bespoke solution to each customer.
Ignition's Customer Acquisition Artificial Intelligence (AI) Platform increases mobile product sales by 100% overnight
A 101% increase in sales conversion rates
A 44% reduction in the cost of acquisition
The model is sustainable and profitable
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