In the rushing torrent of digital disruption, it’s tempting to chase the next tech, the next channel, the next “automated everything” fix. But here’s the thing: in the digital economy, it’s still people who matter most. At Ignition CX, our core business is outsourced customer experience for global organisations. Every single conversation we manage, every support journey we design, every digital touchpoint we optimise — we’re doing… Continue reading Customer experience: the human heartbeat of the digital economy
AI in 2026: what travel brands need to know about the next wave of customer service
2026 will be the year that AI becomes a real part of customer service. But as global research and advisory firm Forrester recently pointed out in their predictions for 2026, it won’t be the glamorous kind of ‘real’. It will be the kind of work that happens behind the scenes: cleaning up data, simplifying… Continue reading AI in 2026: what travel brands need to know about the next wave of customer service
