Leadership.

An experienced senior executive, Reggie Seale came into the role of COO with significant expertise in GBS and CX operations across the Middle East and Africa. Drawing from his extensive background in operational excellence and strategic management, Reggie plays a crucial role in optimising our processes and driving efficiency across our global operations. He believes in leading by example, inspiring the people he works with to realise their potential and deliver results for the company and its partners.

With more than 17 years of exceptional service to Ignition CX, Mark Mitchell's unwavering dedication to business development and client prioritisation has made him eminently suited to his current role as Chief Client Officer. As CCO, Mark is committed to maintaining the deep relationships he has with Ignition CX’s partners as well as establishing and cultivating new ones. Mark’s expertise in understanding client needs and delivering exceptional service aligns perfectly with our commitment to excellence.

As Chief Marketing Officer, Tim Lombard makes magic for our business and partners by blending data and creativity. Tim has seasoned experience in traditional marketing, heading up the global expansion of international brands, and builds on his background by applying digital transformation to everything he touches. Tim has overall accountability for multi-channel marketing strategy across all Ignition CX assets and divisions, bringing the right people together at the right time to effect change and deliver on organisational goals.

A professional rugby player in Europe for nearly a decade, Greg has taken the dedication and pursuit of excellence that made him a successful athlete and applied it to the business world, gaining experience first with a global retail marketing company and then with an international facilities services company focused on the African continent. Greg is now harnessing the skills he has developed in the corporate space to continue Ignition’s growth in local and international markets.

Daryl Firmani is a dynamic and forward-thinking professional known for his relentless pursuit of personal and professional improvements. He leverages his expertise to introduce cutting-edge technologies, optimise business efficiencies and enable data-driven decision-making. Daryl's passion for data analysis and storytelling empowers the business to make confident decisions based on insightful reports and data-driven dashboards.

Verona Naidoo joined Ignition CX as Chief Financial Officer in March 2025, bringing more than a decade of expertise in strategic finance, business transformation and sustainable growth.

A qualified CA (SA), Verona has held senior finance leadership roles across various industries, consistently driving results through data-led insights and a future-focused approach. With a strong track record in aligning financial strategy with business performance, she plays a key role in steering Ignition CX’s long-term growth across global markets.

Beyond the numbers, Verona is passionate about nurturing high-performance teams, embedding financial discipline across the business, and championing innovation and accountability at every level.