Leadership.

Having been at Ignition CX since 2008, Mark Mitchell's unwavering dedication to business development and client prioritisation has made him eminently suited to his current role as Chief Client Officer. As CCO, Mark is committed to maintaining the deep relationships he has with Ignition CX's partners as well as establishing and cultivating new ones. Mark's expertise in understanding client needs and delivering exceptional service aligns perfectly with our commitment to excellence.

Based in the United Kingdom, Tim leads Ignition CX’s UK market development efforts, building commercial relationships, expanding the company’s presence in the region, and shaping new business opportunities with UK organisations. His work focuses on strengthening Ignition CX’s position in the UK market and driving sustainable growth for the local subsidiary. Alongside his UK responsibilities, Tim provides strategic marketing oversight and advisory support to the broader Ignition Group. In this capacity, he mentors marketing teams and contributes to high-level brand direction, supporting long-term initiatives across the Group.

Daryl Firmani is responsible for the technology strategy that underpins Ignition CX's operations, helping the business harness data, automation and emerging technologies to deliver smarter customer experience solutions. Having held several technology and data leadership roles within Ignition Group, he brings extensive experience in building scalable platforms that improve operational performance and support informed decision-making. Daryl's current focus is on creating a more connected technology ecosystem by reviewing existing SaaS platforms and identifying opportunities to develop capabilities in-house where they deliver greater value. He is also driving the development of AI-native applications, applying artificial intelligence where it delivers meaningful business benefits through improved efficiency, stronger decision making and better operational outcomes.

With more than 11 years at Ignition Group, Saleesha Govender has established herself as a trusted commercial partner and strategic leader. Throughout her career, she has played an instrumental role in driving commercial performance and supporting business growth through data-driven decision-making and strong financial leadership. As CX Commercial Finance Director, she is focused on aligning commercial strategy with financial performance to help drive sustainable growth across Ignition CX.

Drawing on extensive experience across brand, digital and content marketing, Samantha Botha leads Group Marketing for Ignition, playing a key role in shaping the brand strategy and market positioning of Ignition CX. Through strategic communications, thought leadership and purpose-driven campaigns, she has helped strengthen the company's reputation and market presence. Her focus is on building a brand that reflects Ignition CX's expertise, innovation and commitment to delivering measurable value for clients.

Richard Swart oversees Ignition CX's telecommunications business, drawing on experience across operations, customer value management, billing and technology. His experience in multiple leadership roles has given him a deep understanding of the commercial and operational drivers that enable sustainable growth in the telco sector.

Richard is focused on building strong partnerships and helping clients unlock new opportunities for growth through data-driven insights, the practical application of AI and customer experience strategies that deliver measurable results.

Peta-Ann Jackson leads Employee Experience at Ignition CX, creating initiatives that strengthen culture, engagement and the overall employee journey. Having held leadership roles across brand, internal communications, marketing operations and employee experience, she brings a unique understanding of how people, culture and communication shape business success. She is committed to building an environment where people feel connected, supported and empowered to perform at their best, recognising that exceptional employee experiences are the foundation of exceptional customer experiences.

With more than a decade of experience in human resources and employee relations, Mondli Hlope leads Human Resources and Employee Relations at Ignition CX, helping create a workplace where people, performance and business success go hand in hand.

By fostering a culture of trust, fairness and accountability, Mondli supports leaders and employees alike, recognising that strong workplace relationships are fundamental to delivering exceptional customer experiences and long-term business success.